Friday, November 16, 2007

Successful marketing demands attention to attitude

Internet marketing productivity has declined because of the televisions, direct mailing, and emails and of course your own personal customer lists. What is driving this concept to decline? Attitude.
Attitudes are formed by the extreme exposures to many advertising because Internet Marketers have more than they need with little time to produce to their customers. Some attitudes come from customers that want to buy more but gradually refuse because of their fears of businesses’ invading in the personal lives.
Understanding customer relationship has been the target for some time and many businesses’ base their strategy on the ideas of the preferences of the Internet marketers to recognize the customer’s needs and interests. Therefore Internet Marketers need to be oriented of the customers. Nevertheless many customers feel threatened to give personal information for personal reasons for one misrepresentation of identity, information is not used for what intended, especially in marketing online. This enables customer doubts from buying or joining any programs online.
As an Internet Marketer this brings a challenge that is overbearing result of customer resistance. For today’s marketing methods to work we must implement a target attitude for a specific customer, because every customer is different and can not be categorize as one type of customer.
Massive marketing have been replaced with much smaller segments and are determined by an individual attitudes and interest. Knowing these we Internet Marketer should have a positive attitude of youth this would be a great advantage.
How can Marketers determine the attitudes of customers? Give simple surveys to customers and prospects. Know what are their ambitions are, values and what they expectations are. Find out what there marketing preferences are, favorite books, websites, or perhaps what type of marketing they have done and enjoyed, lastly what advertisement they found to be interesting to them.
Internet Marketing must be targeted to individuals whom have already shown interest in certain products or service. These individuals probably know other people that have the same interest in products or service and share same type of attitude.
Mind Base is a marketing tool that helps marketers identify consumer attitudes. But to become successful as an Internet Marketer you have to know whom you are selling, what they want, where they live, how they want to be approached and of course their values.
Understanding the method of customer attitudes and market from it you really do have to sell because they will still buy.
Meshemarie
Super Eden
For more of my articles at Apsense