Tuesday, November 6, 2007

Personal Selling and Sales Promotion

What is Personal Selling? Personal Selling is basically interaction of communication that information to customers and often times persuading them to purchase a product or service.

Personal selling generally serves the purpose of selling, locating potential encouraging them to buy with guaranteed customer satisfaction. Likewise there are many categories defining a sales person rather consciously or unconsciously as the move through the process of selling their products.

The process in which a Online Marketer is required to follow is the developing a down line
of customers, know the difference of reproaching and approaching a customer, the ability
to resist objections, make a astounding presentation of the products which is being introduced
to the customer, and a closing this is your opportunity as an Internet Marketer is to sell your
product of service, and last but not least always follow up on your customers.

Sales Promotion

What is a Sales promotion? Sales Promotion is what makes the online marketer a success.
As an Online Marketer we have the ability to take on the role of a go getter because we
actually sell our products to new customers and we take orders which have to be consistent
through repeated sales. All Online Internet Marketers need support personnel to oversee
the selling progress but, not so much involved with the sales making.

Building a sales force is an important factor of the Internet Marketers’ success in the business,
because the sales force is responsible just for generating the business revenue. Some major
decisions that Internet marketer make is determining the sales, recruiting others, manage the
sales, Control and evaluate the performance of the sales of a product.

The objectives to Sales should be true, measurable, specific time period and the geographical
areas that are involved. The size of a potential sale must be occasional adjusted due to the
changes in the marketing plans.

Online Internet Marketers must be motivated, dedication, to perform the necessary things
that are required in the generation of sales of a product.

When we speak on Sales Promotions this is an activity that is directed to increase the Internet
marketers to sell products or get customers to buy. The marketer role is to identify and attract
the customers to have the ability to introduce the products of service in order to increase their
inventories. Sales Promotion falls into two general categories

*Consumers

* Trade

The major role of a Consumer is to find ways to encourage consumers to patronize certain
area stores and hand out samples of products by the use of coupons, a percentage of on
the dollar, guarantee refunds, offer rebates, point of purchase, give demonstrations, have
materials like window displays, racks or signs directing customers to you, you may want to
hand out fliers and free samples, have a contest or play a game to generate what you call
a retail traffic by doing this will increase the exposure to the promotional products, Implement
a sweepstakes for the customers chance for cash prizes.


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